honeysoft™ reimagined ‑ now softer than ever

Stack of colorful ice cream print baby pajamas with new iconic prints badge.
Stack of colorful Lyocell baby clothes with ice cream and fruit prints.

now available in our iconic watercolor prints!

Our loved Honeysoft™ has been reimagined with a blend of even more TENCEL™ Lyocell and spandex, silky‑soft fibers made from responsibly sourced wood pulp using a gentle, earth‑friendly process. The result is an even silkier handfeel, cozy breathability, and a fabric blend that’s kind to the planet and extra gentle on delicate skin. And for the first time ever, Honeysoft™ now comes in a curated collection of playful prints - bringing extra happiness to everyday wear.

Sustainable: Made from wood pulp from responsibly managed forests, the closed loop production process recycles and reuses the solvent, reducing the environmental impact.
Luxuriously Soft: TENCEL™ lyocell fibers are exceptionally soft and smooth, providing a buttery soft and comfortable feel against the skin.
Breathable: These fibers are highly breathable, allows moisture to be efficiently absorbed and released.
Moisture Regulating: TENCEL™ lyocell has moisture-wicking properties, quickly moving moisture away from the skin.
Hypoallergenic: Naturally hypoallergenic, less likely to irritate making it suitable for little bees with allergies or sensitive skin.
Biodegradable: TENCEL™ lyocell is biodegradable, it can naturally break down at the end of its life cycle.