sustainably made for life's greatest joy™

factories

The majority of our factories are strategically located in India, where we also source our organic cotton.

Keeping our fiber supply near our production facility is not only efficient, it helps reduce our environmental impact by helping to cut emissions produced by transportation. We build meaningful relationships with our factories, and get to know them in person.

We take pride in working with factories that truly care about the world around us. That’s why we choose factories that: 

  • 1. Utilize renewable energy

  • 2. Agree to third party annual audits

    Covering standards of labor, health & safety, environmental performance, and business ethics.

  • 3. Recycle their water supplies

fibers & materials

When we launched in 2012, we were very focused on the impact we could make with organic cotton.

We pioneered affordable, organic cotton for your loved ones and are proud to see the impact we've had on the industry. As new sustainable materials become available, we continue to innovate new ways to serve your family's growing needs.

  • Go to Learn more

    Organic Cotton

    Is our signature fiber and the one we use the most! We take great pride in pioneering a supply chain that makes organic cotton more accessible for families. We use organic cotton to trace our cotton back to the farmers, ensuring it is free of synthetic pesticides, herbicides, and GMOs.

    Learn more Go to Learn more
  • Go to Learn more

    TENCEL™ lyocell

    Our loved Honeysoft™ has been reimagined with a blend of even more TENCEL™ Lyocell and spandex, silky‑soft fibers made from responsibly sourced wood pulp using a gentle, earth‑friendly process. The result is an even silkier handfeel, cozy breathability, and a fabric blend that’s kind to the planet and extra gentle on delicate skin.

    Learn more Go to Learn more
  • Go to Learn more

    recycled fibers

    Our recycled polyester fabrics are thoughtfully made with Global Recycled Standard (GRS) certified materials, combining everyday comfort with lasting durability. From cozy fleece to soft flannel and sherpa, they're thoughtfully designed for warmth and softness.

    Learn more Go to Learn more

Honeysoft™ Lyocell

Why Honeysoft™ over viscose by bamboo?

Sustainable fiber

Luxuriously soft

Moisture regulating

Hypoallergenic

Shop Honeysoft™

Honeysoft™ Lyocell

Viscose or Rayon from Bamboo

FSC Certified wood source

A simple dark gray checkmark icon centered on a light gray background.
A large black metal X-shaped decorative cross on a solid white background.

Non-toxic process

A simple dark gray checkmark icon centered on a light gray background.
A large black metal X-shaped decorative cross on a solid white background.

Minimal water use in production

A simple dark gray checkmark icon centered on a light gray background.
A large black metal X-shaped decorative cross on a solid white background.

Durable

A simple dark gray checkmark icon centered on a light gray background.
A large black metal X-shaped decorative cross on a solid white background.

Ease of care

A simple dark gray checkmark icon centered on a light gray background.
A large black metal X-shaped decorative cross on a solid white background.

Anti-pilling

A simple dark gray checkmark icon centered on a light gray background.
A large black metal X-shaped decorative cross on a solid white background.
Shop Honeysoft™

TENCEL™ is a trademark of Lenzing Aktiengesellschaft and is used under license by Ayablu, Inc.

packaging

We take a thoughtful approach to packaging and are always looking at ways to reduce waste

  • Reusable solutions

    Reducing single use packaging with reusable solutions.

  • Responsible Conservation

    In an effort to help conserve forests & natural resources, we utilize either 100% recycled materials or FSC certified materials, which come from responsibly managed forests.

  • Soy-based ink

    Printing using soy-based ink, which is easier to remove than petroleum based inks, making the paper it is used on more easily recycled.

certifications

  • Go to Learn more

    GOTS stands for “Global Organic Textiles Standard.” GOTS certification is considered the gold standard for organic textiles. Any product labeled with the GOTS logo was manufactured according to the GOTS standard.

    Learn more Go to Learn more
  • Go to Learn more

    Products that meet the OEKO-TEX Standard 100 have undergone rigorous testing to ensure they pose no harm to consumers in terms of skin contact and overall well-being.

    We apply this standard to products that are not organic cotton.

    Learn more Go to Learn more