Burt's Bees Baby Privacy Policy

PRIVACY AND SECURITY

Burt's Bees Baby® is a trademark of The Burt's Bees Product Company used under license by Ayablu, Inc.

When you provide us with information through Burtsbeesbaby.com (the "Site"), we respect your privacy. It is important for you to understand what information we collect about you during your visit and what we do with that information. This Privacy Policy describes how we collect, use, and disclose your personally identifiable information when you visit, use, make a purchase, or otherwise communicate with us on Burtsbeesbaby.com.
  

Please note that this Privacy Policy governs only information provided through the Site. It does not govern any other information or communications that may reference Burt's Bees Baby, e.g., communications with retailers.

By accessing the Site, you acknowledge this Privacy Policy and agree to be bound by the terms hereof, the Terms of Use, and any other terms or policies we post on the Site. If there is anything about our policies that you do not understand, please email us at info@burtsbeesbaby.com. 

Please be sure to read this entire Privacy Policy before using or submitting information to this Site. If you do not agree to this Privacy Policy, please do not use the Site or provide us with any personally identifiable information. 

WHAT CUSTOMER INFORMATION DOES BURTSBEESBABY.COM COLLECT? 

While maintaining our commitment to your privacy, we collect information that you provide to us that may identify you as a person and we also collect certain information through automated means when you visit our Site. A detailed description of the types of information collected is outlined below. 

COLLECTION OF PERSONAL INFORMATION 

The personal information we collect from you may includes: 

We collect personal information directly from you when you provide it to us. This typically occurs when you: 

If you would prefer that we not collect any personal information from you, please do not provide us with any such information. You will be informed what information is required and what information is optional. 

When you submit your personal information on the Site, you are giving your consent to the collection, use and disclosure of your personal information as set forth in this Privacy Policy.  

COLLECTION OF INFORMATION THROUGH AUTOMATED MEANS 

As you navigate through this Site, information can be passively collected (that is, gathered without your actively providing the information) using various technologies, such as cookies, Internet tags or web beacons and navigational data collection (log files, server logs, clickstream). We collect information such as: 

Our Site uses cookies to collect information about abandoned shopping carts.  

In some of our email messages we may include a "click-through" linked to content on our Sites. When you click one of these URLs, you will pass through our web server before arriving at the destination web page. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our Site. If you prefer not to be tracked through our emails, simply avoid clicking text or graphic links in our emails. 

Our web server may collect clickstream information such as the address (or URL) of the website that you came from before visiting the Sites, which pages you visit on the Sites, which browser you used to view the Sites, and any search terms you may have entered on our site, among other things. The Site may also use other technologies to track which pages our visitors view. 

A "cookie" is a bit of information that a website sends to your Web browser that helps the Site remember information about you and your preferences. Types of cookies we use include: 

1. Essential Cookies: Required to enable basic website functionality. You cannot disable essential cookies.
   
   
2. Personalization Cookies: Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.
   
   
3. Analytic Cookies: Help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.
   
   
4. Targeted Advertising Cookies: Used to deliver advertising that is more relevant to you and your interests. May also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. 
    

Cookies may include both "Session" cookies and "Persistent" cookies. Session cookies are temporary bits of information that are used to improve navigation, block visitors from providing information where inappropriate (the Site "remembers" previous entries of age or country of origin that were outside the specified parameters and blocks subsequent changes) and collect aggregate statistical information on the Site. They are erased once you exit your Web browser or otherwise turn off your computer. 

"Persistent" cookies are more permanent bits of information that are placed on the hard drive of your computer and stay there unless you delete the cookie. Persistent cookies store information on your computer for a number of purposes, such as retrieving certain information you have previously provided (such as passwords), helping to determine what areas of the website visitors find most valuable and customizing the website based on your preferences on an ongoing basis. Persistent cookies placed by this Site on your computer may hold personal information, but only if you have registered or have otherwise consented to the retention of personal information you have provided at the Site. Otherwise, our Site's server only knows that an unidentified visitor with your cookie has returned to the Site. 

You can also manage your cookie preferences through our Privacy Choices tool available here.

However, please note that not accepting cookies may make certain features of our Site unavailable or difficult to view or use. 

The Site may collect Internet Protocol (IP) addresses. An IP address is a number assigned to your computer by your Internet service provider so you can access the Internet and is generally considered to be non-personally identifiable information, because in most cases an IP address is dynamic (changing each time you connect to the Internet), rather than static (unique to a particular user's computer). The IP address can be used to diagnose problems with a server, report aggregate information, determine the fastest route for your computer to use in connecting to the Site and administer and improve the Site. 

"Internet tags" (also known as single-pixel GIFs, clear GIFs, invisible GIFs and 1-by-1 GIFs) are smaller than cookies and tell the website server information such as the IP address and browser type related to the visitor's computer. Tags may be placed both on online advertisements that bring people to the Site and on different pages of the Site. Such tags indicate how many times a page is opened and what information is consulted. 

"Navigational data" (log files, server logs and clickstream data) are used for system management, to improve the content of the Site, for market research purposes and to communicate information to visitors. 

HOW WE USE YOUR INFORMATION 

Our Site may use and combine information collected through automated means to provide better service to you, customize the Site based on your preferences, compile and analyze statistics and trends and otherwise administer and improve the Site for your use. 

We may also use your information in the following ways: 

We do not sell, trade, or rent your email or phone number to anyone. We use outside shipping companies to ship orders (FedEx, APX, USPS, or UPS) and outside credit card processing companies to bill users for goods and services. The outside credit card processing companies we use (as of the date this privacy policy was last modified) include Shop Pay, PayPal, Afterpay, Klarna, and Affirm. These companies may receive your personal information  so that we may process your order. We are not responsible for the privacy policies of these companies. By proceeding with payment, you are authorizing one or more of these companies to receive your personal information and you agree to the privacy policy the applicable company or companies. Please see the terms and conditions of these companies at the following links: https://shop.app/shop-pay, https://www.paypal.com/us/home, https://www.afterpay.com/en-US, https://www.klarna.com/us/, https://www.affirm.com/ 

The collection, use and disclosure of information contemplated in this Privacy Policy may involve a transfer of the information to jurisdictions located outside of the United States and Canada.  By consenting to this Privacy Policy, you consent to such transfer to the extent that such transfer is otherwise consistent with this Privacy Policy. 

SHARING PERSONAL INFORMATION WITH THIRD PARTIES 

We are committed to maintaining your trust and we want you to understand when and with whom we may share personal information and information collected about you. Data sharing or selling will not include a user's SMS opt-in data or consent status. We do not share your personal information with any third parties except as set forth herein. 

If you have opted in, we may disclose your personal information to outside individuals and/or companies that help us bring you the products and services we offer and to create, operate, and maintain our Sites. 

Potential third party recipients of your personal information may include: 

We may also work with additional third parties to:  

We require that these outside companies agree to keep all information shared with them confidential and, unless you have provided consent for additional uses, to use the information only to perform their obligations to us. 

You may control your sharing personal information preferences from the following link: Privacy Choices

If we seek investors or go through a business transition, including but not limited to, a merger, acquisition by another company, or a sale of all or a portion of our assets, your personal information may be shared as part of the negotiation of the transaction and will likely be among the assets transferred in the event of a sale or partial sale of our assets. 

We may disclose your personal information when legally required to do so, to cooperate with law enforcement investigations or other legal proceedings, to protect against misuse or unauthorized use of the Site, to limit our legal liability and to protect our rights or to protect the rights, property or safety of Users of the Site or the public. 

TARGETED ADVERTISING AND MARKETING 

If you have opted in, you may see advertisements for our products/services on other websites and mobile applications because we work with third party advertisers to engage in remarketing and retargeting activities. Through our relationships with these advertisers, we can target messaging to our users by interest-based, demographic, contextual, and other means. These third party advertisers track your online activities over time and across websites and mobile applications by collecting information through automated means, including through the use of third-party cookies, web server logs, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to websites and mobile applications that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites or applications. This data collection takes place both on our Site and on third-party websites and mobile applications that participate in the advertising networks. You may control your targeted advertising and marketing preferences from the following link: Privacy Choices

 

RETENTION OF YOUR INFORMATION 

The duration of our retention of your personal information depends on whether the information is required to maintain your active account, to provide services, or to comply with legal requirements or obligations.  

For circumstances where personal information or information collected through automated means is not associated with an account, we retain the information for as long as is reasonably necessary to allow us to improve the function of our website and to work with our third party advertisers. 

YOUR CONSENT 

By using this Site, you agree to the terms of this Privacy Policy. Whenever you submit information via this Site, you consent to the collection, use and disclosure of that information in accordance with this Privacy Policy. 

You may withdraw your consent at any time. Please go to the Privacy Choices tool here to make an appropriate selection.