Nara's Picks

as seen on Nara Smith (@narasmith) 
shop Nara's favorite Burt's Bees Baby pajamas, made sustainably with organic cotton 

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THE DIFFERENCE IS IN THE FIBER

Made from the good stuff

From our signature organic cotton to innovative fibers, we thoughtfully chose materials for softness, comfort, and a lighter impact on the world around us.
HERITAGE FIBER

organic cotton

Grown without synthetic pesticides, GMOs, or harsh chemicals — then ring-spun and combed for extra durability and softness.
  • Naturally soft and breathable
  • Gentler on sensitive skin
  • GOTS certified
BUTTERY SOFT

honeysoft™ lyocell

A silky TENCEL™ lyocell blend made from responsibly sourced wood pulp in a closed-loop, low-impact process.
  • Naturally hypoallergenic
  • Breathable & moisture-wicking
  • Biodegradable fiber
COZY & WARM

polarbee™ fleece

GRS-certified recycled polyester spun from recycled materials - thoughtfully transformed into soft, cozy essentials
  • No topical flame retardants
  • GRS-certified recycled materials
  • Lower carbon footprint
4.8 / 5  •  40,000+ REVIEWS

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OUR PROMISE

Sustainably made for life's greatest joy™

Since 2012, we've believed better basics should be within reach for every family. It started with soft, organic cotton and a simple idea: make everyday essentials that feel good on little ones and the planet.

Today, that same care guides the materials we use, the products we create, and the choices we make for what comes next.

Soft on little ones. Thoughtful about their world.